smart #1 Brabus Launch
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smart #1 Brabus Launch •
From 0 to 100 in 3.9s – The fastest smart ever
The Brief:
Create an international product launch of the new smart#1 in collaboration with the famous German tuning house Brabus. The most important car benefits should be highlighted.
The Challenge:
Smart wished for an informative yet entertaining video asset, which can live on different channels to add more depth to the BRABUS campaign. It should highlight the 20 year old relationship of the two brands and make already interested people even more curious about the new car.
The Solution
Within only two weeks we went from script writing to production planning in Lisbon to a happy smart team on set. The result: A successful video production where the smart CEO and the CEO of BRABUS were featured in a very entertaining yet informative video format, which can be seen on the smart and BRABUS landing page.
This video and additional produced images also were published in a variety of different short cuts for social media and social ads.
#3 all over the internet
The campaign for Smart x Brabus featured a variety of content, from classic ad sets to explanatory and inspirational organic content.
