Good creative work begins long before the first headline is written or the first visual is designed.
It starts with understanding the brief, asking the right questions and looking at things from a different angle.
I enjoy delving into a problem, identifying the underlying idea and developing it into a concept that feels relevant, enjoyable and surprising.
I started my career in fashion and lifestyle publishing, working not only as a writer, but also on the editorial side, shaping content and deciding how copy and visuals should come together. My fashion design studies gave me a strong visual foundation, sharpening my eye for aesthetics, composition and detail.
Since 2016, I have been working in creative agencies, developing ideas and campaigns for brands across a wide range of industries, including automotive, finance, gastronomy, healthcare, beauty and e-commerce.
I have experience of working with a variety of formats and channels, including TV commercials, out-of-home advertising, print and e-commerce content, as well as paid campaigns on Google, Amazon, YouTube and various social media platforms.
In my work as a creative director, I draw on over 13 years of professional experience, combining strategic thinking, conceptual foresight, and a keen visual sense.
