Gastivo
A captivating digital campaign designed to win the trust of the target audience by depicting their everyday lives, including both the good and stressful moments.
Awareness Video:
The Task
Gastivo, the ordering platform for the catering industry used by restaurant owners and suppliers, asked for an awareness campaign to raise brand recognition and attract new customers.
The Challenge
Gastivo and its services were not widely recognised by the target audience. Furthermore, a survey of the target audience revealed that online services in this industry often seem unapproachable and distant.
The Solution
To counter the entrenched opinions of the target audience, Gastivo, the new online provider, had to be portrayed as human as possible. Research showed that understanding is one of the qualities the target audience craves most. For this reason, assets were created that put people at the heart of the story. This narrative style clearly shows that Gastivo understands the everyday challenges faced by its target audience, establishing it as the perfect partner for restaurant owners and delivery drivers.
Full Funnel Approach
In addition to the main video for the awareness phase, further content was created for the consideration and activation phases. This was done to ensure the target audience was exposed to as much campaign content as possible throughout the campaign period. The aim was to increase brand awareness and drive orders.
