To promote its Authenticity Guarantee service, eBay collaborated with Vogue Germany. To reach both brands' target audiences, several influencers were enlisted to promote eBay’s luxury segment on social media. Their challenge? To recreate an iconic Vogue look using images from the Vogue archive with the help of eBay’s luxury segment. Each creator presented their own unique interpretation of the brief, showcasing either a designer handbag or a luxury watch found on eBay. While posting inspiring outfit content on Instagram, they also explained how to find the best luxury items on eBay and how secure and reliable the authentication process is.